Even though there are changes being made to Beacon, "there is still, though, no global opt-out of the controversial marketing system in which the social network is seeking to link behavior and advertising more tightly," according to an article by Kara Swisher.
Her article also talks about how, ironically and coincidentally, Facebook founder Mark Zuckerberg’s personal information somehow ended up on 02138 magazine's Website. We're talking his Social Security number, girlfriend's full name and parents' address, along with "Zuckerberg’s testimony in a court case over whether he stole the idea for Facebook, a personal online journal and also financial documents from 2005 for Facebook."
To nobody's surprise, Facebook instantly "unleash[ed ...] a massive legal fury." The site has since taken down the documents.
However, according to Richard Bradley, executive editor of the magazine, this is exactly what the new Facebook ad movement is doing.
“We believe that we have a legal right to post them online and that you have a
legal right to read them. Meantime, spread the word that a company which plans
to collect and sell personal information about 50 million people doesn’t want
one magazine to do the same about Facebook and its founder Mark Zuckerberg.”
Interesting. Very interesting.
As a Facebook user whose information is now probably floating somewhere on the World Wide Web due to the new money-makin' genius of Zuckerberg, I want to know his info. too.
From a media standpoint, it's only fair.
The new advertising practices Facebook is using are invading the privacy of its users. Publishing purchases and the like is not ok. Tracking cookies is somewhat acceptable - every other website uses cookies to understand its consumers and there is a way to protect yourself if you don't want them. It is possible to disable from Internet properties. You can't disable Facebook's new marketing tool; users are left victimized with their private lives exposed to the world.
Not ok.