WWMD

What Would Murrow Do? An ethical paradigm suggested by Poynter's Jill Geisler as she helps set up the Radio-TV News Directors Association convention in Las Vegas:

A plenary session at the convention will be: "What Would Murrow Do?" It will have a strong focus on journalism ethics in changing times, with changing technologies. I think we know the answers in advance: be courageous, be rigorous, be fair but never hesitate to reveal wrong when you can prove it.

Perhaps this should replace the "Mom" test in the Kidder Model.