Well, maybe not.
This isn't referencing Facebook's widespread popularity; instead it is introducing Facebook's new advertising plan, according to Eric Eldon, writer for Venture Beat.
In a project code-named Pandemic, Facebook will remove the somewhat popular
“sponsored groups” that advertisers can buy on the site. Instead, it will
introduce pages that advertisers can buy, and which can include interactive
games or other applications of the advertisers’ choosing.
Pending the outcome of an internal debate within Facebook, these pages may
include a number of vertical categories, such as movies, music, restaurants,
travel, nonprofits, and others.
That's right everybody - Facebook may be joining the ranks of the cookie-tracking 2.0 Websites.
Facebook has already developed applications for these categories, that we
understand to compete directly with many successful third party applications on
Facebook already in these categories. Instead of using Flixster to rate movies
or iLike to play music games, you may soon find yourself playing Facebook’s
version of these applications — then finding yourself getting directed to
relevant advertisers’ pages.
Actions users take on these pages will appear within friends’ news
feeds — if the advertiser that purchases the page is willing to pay an extra
fee. These pages will also have their own URLs, such as
www.facebook.com/venturebeat, and will be searchable on the web.
Facebook, which started as a community-based Website specifically targeted toward college students, has undergone a lot of changes recently (i.e. the homepage and applications); many of which are criticitized for the way they have changed Facebook's original use.
Seriously Facebook, stop the madness! I realize this is a profitable move, but how many users will you lose from this?
I predict none (for now). It will definately be interesting to see just how much change the community of Facebook users will accept.
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